We live in an era when a significant part of ouractivity occurs in virtual space. Every year the role of the Internet expands, both in personal, social, life, and in business. No company, striving to develop and attract customers, can not avoid the need to declare themselves in the Internet community. Advertising on the Internet has long been the norm as one of the main tools of PR company. In recent years, a new, but already proved effective advertising, called contextual. A specialist in contextual advertising - a profession that is becoming more popular and attractive.
Contextual advertising is a necessary luxury in the life of a company
What is important to consider when creating an advertising campaign? Besides, in fact, the quality differences, the advantages of the advertised product, one of the most important factors that need to be considered is the interest of potential consumers or customers. This is what contextual advertising is aimed at. Specialists in this field study the needs and problems of Internet users on the basis of their requests in search engines, and then show them the advertising that is among their interests. The move is very effective and at the same time useful, including for the most potential client.
The process of creating an advertising campaign: from the idea to the analysis of the result
How is contextualadvertising? The specialist first examines the activities of the company and the advertised product, then selects keywords and phrases that will later be used to write the advertising text. Together with the representative of the client company, the specialist in contextual advertising determines the bids for displaying or switching over the advertising link, and also studies other nuances, as a result of which the cost of the advertising campaign is formed.
When all questions are settled, and advertising is ready, shebecomes accessible to interested users. Typically, the ad text can be seen in the first lines of search queries or to the right of them. Such an advertisement is called a search engine. There is also a thematic advertisement, which is displayed on the web-resources of the relevant subject.
This specialist on contextual advertising is notcompletes its work. He regularly monitors the rates of advertisements, analyzes the effectiveness of advertising and, if necessary, makes changes, that is, he is optimizing the advertising campaign. It is important to track the clickability of created ads, which largely depends on the correct, correct selection of keywords. In some cases, you have to rewrite the advertising text, use other keywords.
Where do the "gurus" of contextual advertising come from?
A specialist in contextual advertising is enoughA new profession for Russia, the subtleties of which are not taught in universities. However, the need for highly qualified specialists grows every year, and therefore the need for their training increases. Many specialists study in practice, taking the experience of their older colleagues, and also reading specialized literature.
Not so long ago the corporation "Yandex" was openedschool on contextual advertising, which was an important step in the "cultivation" of young specialists in this field, the acquisition of useful and quality knowledge for them to work in the market of contextual advertising.