For webmasters, there are a huge number of ways to earn money on your website. One of the most popular are advertising teasers. What is it, and how to make money on it - you will learn in this article.
Teasers (from the English. teasers - "teaser") are ad units that are placed on the pages of the site. A distinctive feature of teaser advertising is screaming headlines and enticing images. In other words, the psychological factor is used effectively to attract users. A loud headline attracts attention, and a person thinks, by clicking on teasers, that these are very interesting news or links to innovative products.
This marketing move has long been used inall over the world to attract new customers not only on the Internet. Bright billboards on the roads and signs on the stores are also created on the principle of teaser advertising.
A webmaster can start earning on teasers,when the attendance of its resource has passed the mark of 500 unique IP per day. If you start doing this before, you can get a bad reputation with the search engines. The search robot will ignore the young site, which has a huge amount of advertising, which will negatively affect the indexing. Although there are many teaser networks, the requirements of which are attendance from 100 hosts per day.
In any case, earn on a site with a lowattendance will be difficult. Therefore, before registering in teaser networks, you need to pay attention to promotion and SEO-optimization of the site. The time spent on website promotion will pay off twice when such advertising starts to bring money.
The revenue from the teasers of the webmaster will be received fromclicks of visitors on ad units. The price for one click varies from 30 kopecks to 5 rubles. Accordingly, the more visitors will be on the site, the greater the revenue from teaser advertising the webmaster expects. On average, a site with visitors in several thousand unique hosts a day is able to bring its owner up to 1000 rubles daily.
Beginner webmasters immediately have a question: "What's the best and most profitable teaser?" Reviews on the network allow for a simple comparative analysis and identify the most effective teaser networks for earnings.
Leaders among teaser networks for beginnersare Medianet.Adlabs and Bodyclick. Both networks are fairly loyal to webmasters and put forward demands for 100 unique visitors daily. In addition, sites are accepted even on free hosting (from 500 hosts per day). But pay per click is not very big - from 30 to 50 cents.
Higher requirements for the site put forward a teaser network Direct / ADVERT. Registration requires 500 hosts per day. But the price in this case rises to 5 rubles for the passage of the advertising link.
One of the earliest and most expensive teaser networks on the Internet is Marketgid. In addition to a large database of ad units, this network provides services for creating teasers and banners for sites.
In each teaser network there is an instruction forplacement of ad units. As a rule, for placement, HTML-code is issued, which you need to insert into the pages of the site. The location in this case is determined by the webmaster himself.
The right place for a teaser is anotherAn important factor for high income. The optimal place for such advertising is the side column of the site, the basement and the middle of the article, provided that the ad units do not violate the structure of the site.
It is better to choose the most suitable for the topicsite teasers. What will it be - news or articles about beauty - to solve to the web master. The main thing is that advertising harmoniously fit into the text, then the likelihood of a link will increase.
Do not need to use too many promotionalblocks on one page. Most users are frightened by the abundance of advertising, and it's easier to switch to another resource, where there is more useful information on the search query. Teasers should be in harmony with the design of the site and not irritate visitors.
With the location of the teaser blocks, you can and even need to experiment, taking into account the behavioral factors of site visitors.
The created teaser must contain an intrigue,have an eye-catching text and a vivid picture that you want to click on. It is on this principle that the so-called shocking advertisement on the Internet works with sometimes horrifying and unpleasant images. However, people willingly pass on such pictures, which is used by experienced webmasters.
Creation of teasers can also be entrusted to professionals who, for a small fee, will create an effective and attractive advertising unit.
