Canon and Nikon are two titanium photo industry,known for a long time. For fifty years there has been a heated debate about which producer is better. This is good, because competition is the engine of progress, which leads to new and new developments, and the "war" of two "monsters" has been conducted since the very beginning of their appearance on the market.
Many amateur photographers, pondering over whichbuy a camera, sooner or later ask themselves the question: which is better, Nikon or Canon? Initially, this is wrong, because each manufacturer is good in its own way, it is necessary to compare only similar models, approximately one price category and class, since technical characteristics both have similarities in both. And differences (but not shortcomings) look for in small things.
Take, for example, two similar modelsamateur class - Nikon COOLPIX P-7000 and Canon PowerShot G-12. Both cameras with their small size are functional enough, they have a very convenient control system and are capable of producing high-quality images. These models have the same maximum resolution and number of pixels, the size and type of the matrix and autofocus, and also practically the same zoom range.
Why do people constantly think: which camera is better - Canon or Nikon ?. Let us recall first of all that at the very beginning of the twentieth century, at the stage of the creation of both these firms, their ways and goals differed radically. Nikon has always been focused more specifically on the sector of the photo industry, while Canon has developed much broader, starting to work simultaneously with this in the direction of medical and printing equipment, telecommunications, etc. There is an opinion that Nikon has created professional photographers and photo artists, while Canon - marketing specialists and engineers. Two years ago, according to open data of financial reports of these firms, Nikon's sales of purely photographic equipment increased to 72.5%, while Canon had only 27%. Hence, the last manufacturer specializes not only in conventional photographic products. That raises the question - which is better, Nikon or Canon.
Companies also have different attitudes towardphotography, as a kind of art. Let's put it this way: Nikon focuses more on the artistic, beautiful component of the photo, and Canon aggressively emphasizes the speed of work so that the photographer can catch interesting moments, and his hand does not flinch treacherously, blurring the picture.
But why does Canon still buy more, and its fans are categorically set in discussions against Nikon owners?
The thing is that CanonThe marketing department is much quicker and more developed than its competitors. Their advertising slogans, widely known to the public, hit right into the goal. At us at all the phrase "you can Canon", familiar to us from a telescreen whirls in a head. A special place is given to branding by the manufacturer, and the modest Nikon always lags behind in this regard. Recently, the Nikon management has finally come up with the idea that advertising is the main thing, that's why the competent marketing specialists appeared in the company, they launched an active advertising campaign, launched two years ago ("I Am Nikon"). And this campaign finally gives its positive results.
Asking myself the question, which is better - Nikon or Canon,always remember that it is not the camera that is taking pictures, but the photographer. And for this reason, in inept hands, even the most expensive and untwisted commercials camera will give out ugly and substandard photographs. And talking about which camera is better than Nikon or Canon, will not make any sense, unless you compare specific models of the same class.
The conclusion is obvious: there are no bad cameras. And the question of what is best, Nikon or Canon, disappears by itself. There are photographers deprived of talent, and working only for the sake of gain, and not in the name of art and beauty. And there are two major manufacturers: Nikon and Canon, eternal rivals. The one that fits comfortably in your hand when you take it - will be the best option for you for years to come.
