Every year, women learn about the emergence of new beauty manufacturers, but there are only a few brands that hold the whole industry.
Perfumes and cosmetics Estee Lauder has long been associated with excellent quality and innovation. To see in her cosmetic bag the treasured bottles of dark blue color dream of many girls and women.
Almost 70 years after the company was foundedwe can safely say that Josephine Esther Mentzer was an incredible talented person. Today she would certainly be called the best top manager or "woman of the year", but all this is the result of not luck, but of hard work and extraordinary views on the conduct of business.
The first products of Estherrepresented in beauty salons and hotels. She showed and told about creams, did make-up and simply communicated with clients. Then the family council decided to seriously develop the business. Joseph Lauder supported his wife and took up finances, and Esther headed marketing.
In 1948, Estee Lauder's beauty productsappeared on the window of the New York store Saks Fifth Avenue, two years later submitted to Neiman Marcus. In 1960, residents and guests of the British capital were able to purchase the famous fragrances and skin care products in the Harrods department store.
When the brand was well known in America,Esther realized that it was time to go overseas. The story of a trip to Europe has long been a legend. Businesswoman guessed that for success it is necessary to attract attention. Mrs. Lauder appeared in the famous Lafayette Gallery and smashed the perfume bottle right into the perfume department of the department store. The spreading aroma interested not only the customers, but a few days later the name of the brave woman was known throughout the Old World.
To date, perfumes and cosmetics EsteeLauder is represented in more than 130 countries. From the very beginning, Esther Mentzer made high demands on the quality of products, but this was not enough. The enterprising lady understood perfectly well that girls and women need first to get acquainted with the samples. Then the businesswoman came up with a brilliant idea - to distribute free samples.
Esther also paid great attention to communication with her clients. All sales consultants underwent a special training course, which she conducted personally.
Over the years, Esther Lauder turned into a secularperson, attended numerous receptions, balls and charity events, got acquainted with celebrities and gave them free samples - agree, a good idea for promotion. By the way, the Estee Lauder brand was the first to use famous people as persons of advertising campaigns. At different times, cosmetics were represented by Willow Bay, Karen Graham, Paulina Porizhkova, Carolyn Murphy, Elizabeth Hurley, Hilary Rod and Gwyneth Paltrow.
As you can see, businesswoman has provided alltrifles. Even the legendary blue "lauder blue" color was chosen by her not by chance. According to Esther, this shade most successfully harmonized with the interior of bedrooms and bathrooms, in which women in the morning "created beauty."
Much has changed since then, but the product quality and elegant design are exceptionally positive.
Estee Lauder originally represented cosmetics for skin care, then the development received a decorative line and perfumes. Some creations of the brand still do not lose their relevance.
Representatives of the fair sex with a specialtenderness and delight remember the legendary aroma of 1968, their reviews are incredibly eloquent. Estee Lauder Estee is a multi-faceted composition that evokes either insane love or frank disgust. Probably, all depends on how the fragrance on your body opens.
In the basic notes oak moss and styrax are represented, then lily of the valley, carnation, jasmine, iris and rose come into play. Complete the retro combination of peach, tuberose, aldehydes, coriander and raspberries.
Estee refers to floral scents. According to the idea of perfumers, it is intended for the autumn-winter period. Has a long loop and sturdiness.
Estee Lauder Esteesex is called a masterpiece of perfumery. The fragrance is already out of production, and the brand introduced a new version, but many women continue to keep cherished bottles at home, in which the story is still splashing.
According to the customers, the original fragrance is more suitable for respectable ladies than for 20-year-old girls. Aristocratic, expensive and solid - it is these words that characterize the legendary creation.
Strongness deserves special attention, of whichtell the testimonials. Estee Lauder Estee will easily accompany you all day, and on clothes the fragrance will remain at least for a week. This perfume with a capital letter, which was worthy of Esther Lauder.
As we recall, the beauty empire began witha full line of skin care products. Modern collections of tools are impressive for their diversity. First of all, cosmetics is targeted at different skin needs:
- effective protection;
- intensive hydration;
wrestling;
- smoothing the skin tone;
- lifting and strengthening.
Toning and cleansing products, serums, gels, masks - choosing the right set of products for any type of skin is quite simple.
Of particular interest is the innovative EE-creamEstee Lauder. Like the familiar BB and CC creams, this product should perform three main tasks: moisturize, tone out and protect from the sun. The manufacturer advises applying EE-cream to the restoring serum.
Judging by the reviews of beautiful womensex, special enthusiasm the novelty did not cause. This tool is suitable for girls with good skin, because they can not mask serious shortcomings, and the effect of moistening (especially in winter) leaves much to be desired.
Huge popularity in recent timesuses Estee Lauder lipstick. Lips are red - a classic for all times, and in the summer, the fairer sex is increasingly preferring makeup "nude." And those and other shades you will find in the rich palette of the famous brand.
The Estee Lauder Pure Color collection includes the following series:
Tell about all beauty products for lips EsteLauder is simply impossible. Our choice was the spring novelty 2015 - Pure Color Envy Shine. According to the information on the official website of the manufacturer, this lipstick moisturizes, simulates and gives radiance.
The first thing that customers notice is luxurya case in a blue-gold design. When applied, the cream properties are felt, the lipstick is applied quite densely and easily covers the natural color of the lips, and the innovative pigments add a gloss effect.
Reviews of girls and women are not baddurability - from 3 to 5 hours. Erased Envy Shine quite delicately, leaving no ugly tracks. In addition, a special complex with hyaluronic acid particles does not allow the appearance of a dry sensation on the lips.
Some women do notimagine a complete make-up without a pencil for the lips. To create an accurate contour makeup artist Este Lauder offers a stable pencil Double Wear.
A special creamy formula is responsible for protection,thanks to which the lipstick does not spread and is not smeared. According to the information from the manufacturer, the contour keeps on lips up to 12 hours. Quite an impressive promise, but what do the customers think?
According to girls and women, Double Wear is 100%copes with the task. However, his stamina is enough for about half of the stated time, then you have to adjust your makeup. The texture is pleasant, with moderate application does not dry the skin.
We continue to talk about the collection of decorative cosmetics, and the next in line - the carcass Estee Lauder:
Ambiguous opinion from womenThe beautiful sex has developed about the new Sumptuous Infinite. The manufacturer promises us a "dramatic" volume and incredible length, as well as up to 10 hours of durability and no lumps in the application. Mascara is presented in two colors: black and brown.
When buying Sumptuous Infinite is worth knowing aboutan unusual brush-comb with two kinds of denticles - short setae attach volume, and long bristles comb and stretch eyelashes. To apply makeup with a comb, you need skill - for this reason, many girls do not like this product. Ten-hour stamina also raises doubts - reviews speak about imprinting mascara on the lower and upper eyelids.
In fact, the behavior of the mascara in front of a purelyindividually. Our cilia can grow even in different directions, so it is incorrect to compare the effect after applying to two women. Mascara Estee Lauder, whose price is 2000 rubles, will look perfect on one eyes, and on others it's not any better than the means from the mass market. Well, if you can buy a mini version, but to choose the perfect mascara, unfortunately, you need a trial and error method.
Continuing the subject of make-up for the eyes, we will introduce you to a collection of eye shadow. The official website of the brand includes:
- Pure Color Envy Defining Eye Shadow.
- Pure Color Envy - five-color shadows.
- Pure Color Gelee for wet and dry application.
- Shadows of Pure Color.
- Pure Color Eyeshadow Duo - double shadows.
Dual Eyeshadow Duo pallets were created by TomPeso. One shade should emphasize the form, the other - focus attention. You can use them together or separately, and also mix and create any make-up - from light daytime to intense and bright.
The unique technology True vision gives a luxurious flicker, the shadows do not roll down and do not crumble.
It is worth noting that his promises Estee Lauderis holding back. According to the representatives of the fair sex, when applying the shadow, they manifest themselves just fine. Well typed on a brush and even without a base hold for a long time. Velvet texture, convenient format and ease of application. Separate attention deserves packaging - a charming case with a brush and a mirror. The latter, of course, is not suitable for the ritual of applying make-up, but during the day it is quite possible to use them. Some customers shadows even withstand falling from a height and did not break.
Ideal skin is a dream for all time, but evenwith proper nutrition and observance of drinking regimen, pigment spots and small pimples associated with hormonal processes may appear on the face. Here you can not do without disguise, and with all the variety of choice, the trust of girls and women won the Estee Lauder foundation - Double Wear Stay-in-Place Makeup.
From the manufacturer:
- resistance up to 15 hours;
- semi-mat coating;
- does not provoke the appearance of acne;
- does not smear and does not change color;
- Do not spoil clothes;
- without perfumes.
According to the customers, the consistency of DoubleWear is quite common for tonal creams. It is applied evenly and even outlines the relief of the skin. Stamina is beyond praise, even in hot weather, makeup does not come off spots and does not "float away."
With regard to shortcomings, it is notedthe absence of a dispenser in the bottle, as well as slight complications with the removal of makeup. The usual gel for washing is unlikely to cope with Double Wear - here you need hydrophilic oil or micellar water. Suitable for oily and mixed skin.
Many fans of the solarium continue to amazesurrounding their unnatural skin color. Meanwhile, a light tint of suntan always gives freshness and radiance to the person - for this purpose, the bronzing compact powder Estee Lauder is the best.
The low-fat and silky structure of Bronze Goddess gives an easy golden hue to your skin. This is your personal sun, packed in a luxurious "tortoiseshell" case.
Buyers note the weightless texture and delicate radiance, which remains after application. Together with the powder there is a comfortable brush and a mirror.
