The watch company "Nika" is a relatively youngbrand, but already very popular in the domestic market. The brand takes its beginning in 2003, then the origins of production were Andrei Karpov and Dmitry Kuzmin.
This year, the first mechanicalwatch made of gold. The copy became the basis of the first five collections of the brand "Nika". The mechanics of production have developed their own technology for manufacturing watches and patented it. Thanks to this discovery, the company became the only manufacturer of watches in its "capsular" technology. Already in 2006, the clock "Nika" (customer reviews confirm this) have gained popularity. The management received the first awards from the consumer protection fund, and sales increased to several thousand per year. In the future, the company actively developed, expanded, products were supplied to the CIS countries and the near abroad. The pace of production was growing rapidly, in 2008 the number of outlets in Russia reached four thousand. Watch "Nika" reviews are received from international partners, managers deservedly received a certificate of compliance with ISO standards. In the same year the enterprise becomes a factory and includes 20 of the best manufacturers of products from pure gold. By 2009 and abroad it became possible to buy a "Nika" watch. Reviews of foreign buyers are no less positive. In 2010, the plant is actively expanding its activities, producing accessories and decorative bracelets under the brand "Nika".
The "new face" of the brand "Nika"
At the end of 2011, the rebranding of the company was completed. A global federal advertisement was launched with the slogan: "Nika is a high-caliber clock." In developing the layout of advertising, historical facts of brand development were used. On the posters were depicted gold ingots with an imprint in the form of a clock. A costly and effective promotional video attracted new customers and demonstrated to Russian consumers that the "Nika" watch, which not everyone heard about, is a really worthy brand that can easily compete with the world famous Rolex, Carrera, etc. Undoubtedly, thus the product stood out in the Russian market and deserved a podium.
Russian consumers are not indifferent to the brand"Nika". Watches, reviews of which can be heard from many, do not differ in originality of design and represent, rather, a classic accessory for conservative intellectuals. We hope that with the expansion of production management will take care of the designers to diversify the model.
