Elimination of goods - a deception or a real profit?

At the end of the season, almost every storethere is a tempting appeal "Elimination of the goods! Discounts up to 90%!". Buyers, rushing headlong and taking their wallets, flee for sales in the hope of profitable to buy things. But most often come out of the outlets disappointed. Why? Let's figure it out.

liquidation of clothing

Sold or destroyed

In the broad sense, the liquidation of a commodity impliescomplete destruction of products that do not meet standards or are prohibited from sale. In the consumer environment, this expression is more often used for sales of seasonal clothing, illiquid technology and other items that are not in demand. The seller himself decides which product to him to offer at a lower price and what is the maximum discount on it.

Deception or benefit

Very often sellers find themselvesunscrupulous, trying to imagine the lucrative offers to lure the buyer to their store. Sometimes liquidating a product is a common way to attract as many people as possible. At the same time, "screaming" discounts of 50, and even 90%, are just a minimal difference from a very inflated initial price. The buyer is misled by crossed out prices, red numbers, and he, as under the influence of hypnosis, "profitable" buys the goods. Although in a nearby store the price of a similar thing can even be slightly lower without a discount.

liquidation of goods

But there are honest sellers who, in fact,reduce the cost and sell the leftovers at attractive prices. For them, the liquidation of goods is not just a way to sell illiquid, it is a method of attracting more new customers, keeping old customers and keeping the store's high reputation.

Is it profitable for the seller

Elimination of goods, clothing, household appliances has advantages not only for buyers, but also for the organizer.

  • As a rule, those things are exposed for sale,which are not sold this season. There is no point in storing them until the next, because the fashion and preferences of buyers change very quickly. Sold illiquid goods, the seller will accelerate its own turnover and will receive funds for which you can purchase new collections.
  • There is no need to store commodity stocks and pay rent of storage facilities.
  • A positive image of the company is created, which does not deceive its clients, but honestly conducts business in a market economy.

Thus, not always declared low prices -that sale. Before you succumb to the tempting flyers and flashy offers, you need to compare prices in different stores. Then the purchases will be fun!

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