Marketing is the production of goods,satisfying customers' requests, as well as searching for consumers who will purchase this product. Management of marketing activities is an ongoing process, depending on the strategy of the business itself. Any company, regardless of the experience in the market and the level of income, should take care of their advertising campaigns, because only an active and constant reminder of the company, sales promotion and various BTL-actions can attract new customers and keep the regulars.
Marketing activities aimed at attracting buyers may be insufficient
Perfection of marketing activityalways requires large expenditures in money terms. The company should allocate a certain budget for the conduct of campaigns. Marketing activity consists of several stages: market analysis, selection of advertising strategy, PR and media planning. All this ensures a uniform development of the enterprise, profit and expansion of market shares.
A company may have a full-time specialist orinvolve the agency from the outside. A marketer who is listed in the state and is constantly at the enterprise, knows the "kitchen" from the inside, is familiar with the culture, personnel and history of the enterprise development. His work will be more effective than events organized by employees.
Management of marketing activities can be divided into two stages. This improvement of the work of the department and the selection of competent staff.
At the first stage, conditions are created for the effective work of the employee, so that he can collect information without hindrance, record data, have all the necessary equipment, and so on.
It also requires a built-in interaction between the advertising department and all other departments.
To make the marketing department work productively, you needcorrectly organize its work, as well as choose the structure that will monitor the department. Often, the specialists of the advertising department are subordinated to the sales department, in which few have a specialized education that allows them to understand strategy and media planning. For this reason, conflicts and misunderstandings between employees and management often occur, which leads to inefficient work. Only a clear definition of the tasks and places of the marketing service in the structure of the organization will ensure the effective operation of the entire company.
A marketer should not only have knowledge of hisspecialty, but also be familiar with the specifics of the enterprise. Also, a specialist must be communicative and dynamic, because he is the interacting link between the audience of consumers and the company. We have to understand both employees and buyers to create the best environment for the sale of goods.