It is known that Yandex is one of the bestsearch engines on the Runet. More than twenty million people use Yandex every day, so advertisers choose this site for promoting and developing their business on the Internet.
It is possible to attract the attention of the target audience throughYandex Direct.What is Yandex Direct? This is the type of Internet advertising, in particular, the way connecting search and thematic contextual advertising. It was Yandex Direct who helped in 2010 to make a choice of more than one hundred and eighty thousand customers. The effectiveness of Yandex Direct is that potential customers find exactly the information of the advertiser they are looking for. Everything is based on the query, which is entered in the search engine. And if the key phrase coincides with the phrase that contains the text on the site of the advertiser, then his site appears in the list found. In addition, the advertiser needs to understand which word forms will be displayed in the search engine, so that in the future there are no problems with this. Direct system always takes into account the morphology of a particular word or phrase entered in the search engine. For example, if you entered the word "freezer" in the search engine, then all the forms of this noun will appear in the search page, for example, the phrase "where to buy a freezer", "search magnets will not appear derivatives of this noun part of speech, for example," frosty "or "Freeze", if you do not foresee and do not pick up key phrases in advance. To display these derived words, you need to add, for example, the verb "freeze" or the adjective "frosty" in the key phrases of your advertisement.
The cost of a Yandex Direct click varies. First, you need a minimum contribution (300 rubles), from which you will be deducted by Yandex Direct price of the click. The minimum cost of the transition from the search engine Yandex to your site is 30 cents. But it is worthwhile to know that the more the price of a click on Yandex Direct, the higher your ad will be, and accordingly, the click on your link.
The advantages of this type of advertising immediately rushin the eyes. This, as mentioned above, the possibility of showing only those who are interested in your product or services. You pay only for a click, and on Yandex Direct the price of a click is set by the customer, which is also one of the advantages of this type of advertising. The position of the advert is also chosen by the advertiser, as well as the region. It is possible to choose the time when the link is displayed. A so-called "virtual business card" is created for customers and advertisers who do not have their own site on the network. In addition, if you need to make changes to advertising, it can be done at any time in real time.
If all of the above seems toolong occupation and you do not have time to calculate how much advertising costs on Yandex, Yandex Direct there is a tariff "Carefree", which will help you in holding your advertising company. And if you have any questions, you can always turn to Yandex technical support, which works around the clock.
As you can see, at a very low cost advertising onYandex Direct can give an excellent result. In addition, there is a system of cumulative discounts. Depending on the amount of services paid by the advertiser within 12 months preceding the invoicing. So, for example, if the threshold of the services provided to the client has not reached 200,000 rubles, then a discount is not provided. From 200.001 rubles to 600.000 rubles. the discount will be 3 percent, from 600.001 to 900.000 - 5 percent, from 900.001 to 12.000.000 - 7 percent, etc. A 25 percent discount is also provided for those who spent on advertising from eleven to one hundred million rubles.
And if you really need a qualitycontextual advertising that will be seen by millions of people, then Yandex Direct is exactly what you need, and on Yandex Direct the price of a click is really low with such productivity!
