The market infrastructure is aa set of various organizations and special systems that contribute to a stable, uninterrupted work. It is thanks to this tool that any segment of the market has a sufficiently elastic structure that allows you to respond in a timely manner to any changes in the economic life of the country. In addition, it ensures maximum satisfaction of customer requests with a minimum level of costs.
The infrastructure of the market is the lever thatmust be regularly improved, which subsequently creates a foundation for sustainable competitiveness at the international level. So, this element should include three main blocks:
The market infrastructure provides a number of functions:
In general, the infrastructure of the marketlabor, commodity or financial. The first assumes the existence of special employment services, whose activities are aimed at finding vacancies and bringing information to customers. Such organizations are created to reduce the unemployment rate in the country, which automatically improves the welfare of the population. On the commodity market, there are fairs, there are retail and wholesale companies, as well as various intermediary organizations. The infrastructure of the financial market includes an extensive network of institutions of the banking system, companies involved in the insurance of citizens and legal entities, as well as currency and stock exchanges.
Of course, effective work in the marketis provided with advertising, wide access to any information and high-quality work of consultants. Advertising activities are aimed at attracting customers and increasing the volume of the consumer group by notifying about new products through all possible sources of communication. Currently, TV commercials that provide information about the product and firm, advertising via the global Internet network, and the hanging of billboards (a large advertising poster) in the city are the most widespread. Many large companies arrange various promotions, on which the product can be tried in person and convinced of its quality.
The infrastructure of the modern market can notexist without consulting services. This is a special unit that provides consulting services on any issue related to the sale of goods. Only the best professionals of the business work in this organization, therefore they can assist literally in any issues, for example, give detailed advice on registering your own invention, creating a new company and many other things.